By Patrick Shaw | 03-05-2013 | 1:30AM

Samsung is set to reveal its next-generation Galaxy S IV smartphone at the Samsung Unpacked event on Thursday, March 14 in New York City. And in anticipation of next week's Galaxy S IV event, Samsung has released a somewhat odd new video teasing the forthcoming announcement (watch it in HD above).

While the commercial lacks any information about Samsung’s new Android phone -- aside from a man in the video describing the device as “one of the most amazing products to hit the market since TVs went color” -- there’s really no shortage of speculation available online regarding what to expect from the S IV.

The New York Times, for instance, is reporting that the Samsung Galaxy S IV will introduce groundbreaking technology called “eye-scrolling,” a feature that reportedly allows users to scroll up and down on the screen simply by moving their eyes.

According to the NYT article, which cites an anonymous Samsung employee as its source, the company also recently filed for several trademarks including “Eye Scroll,” “Eye Pause” and “Samsung Eye Scroll,” the later of which is described as a “computer application software having a feature of sensing eye movements and scrolling displays of mobile devices, namely, mobile phones, smartphones and tablet computers according to eye movements; digital cameras; mobile telephones; smartphones; tablet computers.”

We'll find out more about the kind of features the Samsung Galaxy S IV includes soon enough. Samsung will also be livestreaming the event on its official YouTube page once it kicks off on March 14, 2013 at 7PM EST.

(Image: Samsung Galaxy S III)