By McKinley Noble | 01-05-2013 | 6:00AM

Not very major media consumption platform has a good handle on magazines. Common sense tends to suggest that if you own the print version of something, you should get the digital one for free.

Unfortunately, that's not always the case.

Thankfully, Droid Life reports that Google Play has started to implement this practice, and not a moment too soon.

Google's official support page for that issue outlines the process rather succintly, providing some clear details about their new "free for print subscribers" option that requests certain information from Android owners.

As long as the publisher of your magazine of choice supports the option, you'll be able to get your digital copies for free with Google Play Magazines, although the process may vary slighty depending on what you're reading.

Still, it's a smart no-nonsense addition that seems like one of those features every media platform should have built-in. Just imagine how much easier (and profitable) it could be for everyone if all physical media purchases came with a free digital counterpart.